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Movie Review: Helvetica September 18, 2007

Posted by judylobo in Movie Reviews.


Movie Review: Helvetica

Alternate Title: Are You My Type?

Story: A documentary about a font probably has a niche target audience aimed at graphic designers and artists, but let me announce in BOLD letters that this is a terrific film, told in a linear, condensed, funny and loving manner.

Helvetica is ubiquitous. You see it in corporate logos everywhere including American Airlines, Panasonic, Microsoft, Nestle, Jeep, Toyota, Lufthansa, Amtrak, IRS forms, Greyhound, the entire NYC Subway System, Evian and Xerox. Check out my photo montage to honor this dependable font here.

Helvetica is celebrating its 50th anniversary. Born in 1957 in the design studio of Max Miedliner and Eduard Hoffmann, it was first called Helvetia, which means Switzerland in Latin, but was changed to be more appealing worldwide. It was embraced by graphic designers because of its ability to communicate simply and clearly. The font became a worldwide sensation when Apple included it in its early bundle of fonts in 1984 and Microsoft quickly followed suit. It became the default font that some of you might still use.

Debut director Gary Hustwit, takes what could be a yawner of a topic and turns it into an amusing, fast paced ride over the font’s 50 years of fame. The graphic designer talking heads speak passionately about the font. Some hate it, some love it, some simply appreciate its longevity, legacy and influence.

The Museum of Modern Art in NYC is honoring the anniversary with a special exhibition through March of 2008 that includes a 36 point lead Helvetica letter-form. Check out this web site to see where Helvetica falls in the 100 Best Font list.

Want to see Helvetica celebrated in cake?

Read the whole review on this 7 Lobo Howls film including these categories: Acting,  Predilection, Critters, Food, Sex Spectrum, Soundtrack, Opening Titles, Visual Art, Theater Audience,  Quirky Meter, Squirm Scale, Drift Factor, Predictability Level, Oscar Worthy, Big Screen or Rental and Length.



1. Jude - September 18, 2007

Baked, cut and digitally remastered. Maybe that’s what I need to do with my cakes.

2. susan Ferla - September 18, 2007

Hi Judy –

3. susan Ferla - September 18, 2007

Oops – I’ll try again -That was a terrific homage to HELVETICA! Your montage was outstanding too.

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